good use
Good Use is on a mission to reduce food waste by creatively sourcing ugly and surplus fresh produce before it gets sent to a landfill. Each 10 oz bottle of juice saves 2 lbs of produce!
2019
Brand Identity
Packaging Design
Marketing Collateral
Goal.
Ugly Juice wanted a complete rebranding with an updated name that conveyed their mission and spoke to their target demographic. They had gone through an agency for preliminary rebranding work but it was an incomplete project.
Solution.
We expanded upon the new logo and packaging concept to create additional characters, refine the bottle label, and define the brand identity. We created an internal brand bible, marketing collateral, and branded b2b material.
