retrospec
Retrospec creates products that ignite a passion for fresh air, and nurture a lung burning, chest pounding euphoria reminiscent of your childhood.
2017
Photo Shoot
Look Book Design
Goal.
Retrospec wanted a look book that featured their newest line of bicycles. They wanted to maintain a sense of ruggedness but elevate their aesthetic.
solution.
We conceptualized, directed, and produced a photo shoot that took place in the Arts District in DTLA focusing heavily on street art. All images were shot in 35mm film and featured the bikes in the natural habitat from all angles, close up, and wide. We incorporated b-roll in the look book to make the viewer feel as if they’re there.
