traverse
Snow goggles and helmets with sleek design, an affordable price, and a minimal, jewel-tone aesthetic. With product names derived from woodland animals’ binomial nomenclature, the brand has an eerily majestic overtone.
2017
Brand Identity
Product Design
Photo Shoot
Look Book Design
Goal.
Traverse was a new brand that wanted to get its feet off the ground, selling snow goggles and helmets with luxury style at an afforable price. Traverse already had an idea of the base structure for their products but needed creative direction for the aesthetic.
solution.
We branded Traverse with high contrast, jewel tone colors, though often using monochromatic schemes, with the contrast coming from shadow to embody mountain snow. We then designed two lines of helmets, two lines of goggles, and produced a photo shoot for their F/W 17 look book show in Aspen, CO.
